A simple, clear and perpetually articulated vision is at the core of transformation. It is the Big Idea. Not embarrassed by grandeur, nor self-conscious with what appears cliché, nor self-doubting by what appears simple. The Big Idea makes no apologies and it raises hopes. It must be a simple articulation of our highest aspiration. It appeals to the inner sanctum of our being, deeply touching that which is essential in life. It has the capacity to motivate, moving us off the neatly made bed of complacency, unlocking the wonder and enthusiasm that silently lives in our hearts.
It is magnetic. It attracts people, gathers souls, increases membership, deepens participation, adds value to individual lives, creates community and raises funds. Our Big Idea is this: to provide the portals though which people can find the meaning and purpose of their lives. Because after all, who doesn’t passionately wildly and unabashedly want their lives to have meaning and purpose?
Rabbi Karyn Kedar
Baruch Ata Adonai Elo-hei-nu me-lech ha-olam a-sher ke-d-sha-nu b- mitz-vo-tav, v-tzi-va-nu al s-fi-rat ha-omer.
Praised be you Adonai our God who rules the Universe instilling within us the holiness of mitzvot by commanding us to count the Omer. Today is the thirty-first day – four weeks and three days of the Omer.